Reducing customer effort is essential when it comes to enhancing the customer experience.  Consumers today want their lives to be as easy as possible.  Businesses hoping to compete in this modern marketplace need to adapt their customer-facing strategies to ensure every interaction is as quick and seamless as possible.  Research done by McKinsey shows that companies who eliminate inefficiencies along the customer journey increase revenues by as much as 10-15%, while simultaneously lowering the cost to serve by up to 20%.  Check out the article below by CXDNA to learn more about high effort customer service interactions and how to reduce them.